Why fix it when it ain’t broken? Why fool around with a redesign, when everything works just fine? Why jeopardize our conversion rates just for the sake of a refresh? “Old, but gold”…
These are all perfectly reasonable reactions to a question whether your website needs improvement - a little facelift. Even though somewhere in the back of your mind you keep a number of reasons why you actually should redesign your website, you feel like there’s too much at stake. A redesign could make your business grow and bring you success, or it could fail discouragingly.Read More
We never cease to learn and one way we can do this is by listening to our clients.
Certainly our clients are using their assistants in ways that we probably did not predict and in fact the variety of clients we have; using VAs for professional and personal tasks is beyond anything we ever imagined.
It is with this in mind that we are undertaking some case studies and we start with Simon Cyrus from Cyrus Healthcare and Locum Blueprint.Read More
Why is it important to map your customer journey? Well, simply because it’s good to step into your customers’ shoes from time to time and see your business from their perspective. If this sounds like a complete cliché to you, here’s another question.
Have you ever lost your sleep because one of your customers wrote a bad review online about your product or service? Or, better yet, do you find yourself losing more and more time trying to figure out why your prospects are buying from your competitors, when you’re offering them such a good product?Read More
Happy people are more likely to enjoy their job and people who enjoy their job are more likely to be good at it as well.
Typically they care about the company’s goals, they see themselves as a part of bigger picture and are more compelled to work. Happy people are more engaged in the work they do, more present and more likely to stay with their employers for the long term. They may even have no problem with putting in a few of those overtime hours...Read More
In order to lead a satisfying life, there needs to be a balance between our work and life, but not in a good vs. evil kind of way, where work is on one end of a seesaw and life on the other. The term balance should be viewed more as a consistent action in both professional and personal field that will gradually help us reach our full potential in life as a whole.
So, before you start googling ten steps for successfully pulling a sickie and not showing up for work tomorrow, have a look at these 5 tips on work-life balance.Read More
During one of my usual trips into the unknown on the world wide web I stumbled upon a mum, a pretty tired one I presume, saying “I wish I were a little kid so I could take a nap and everyone would be proud of me“.
It got me thinking of that, ever so present, sinking feeling when there’s too much on your plate. When you’re juggling various priorities and challenging responsibilities, but it all seems impossible. When you’re trying to prioritize, but everything seems important... find some "me time".Read More
Owning and running a business is a frightening thought for most people, especially when you consider how many problems you might face along the way.
Having the idea is often the easy bit. Starting and managing it successfully along the way is the hardest and scariest part. The first two years of your business are crucial and most small companies do not make it. Those brave enough to do it have to manage every aspect from employees, marketing, admin, accounts and, perhaps most importantly, making sure they don't miss out on any leads!Read More
It’s a new year, and trend forecasters have been predicting the marketing trends that are set to transform 2018.
Throughout last year, we saw an explosion of A.I tools that can be implemented at every stage of the production cycle. Everything from automated customer service bots, to smart RFID tags, are going mainstream.Read More
"A good way of deciding whether to embark on some project, start up or venture is to look at the worst case scenario and what you can learn from it, even if it is not ultimately a financial success."
If you have embarked on your portfolio career or have started introducing elements of it to your existing professional life, then here are 8 tips to make sure you manage it properly.
If you find traditional jobs and the nine to five concept as a bad fit for you, a portfolio career can bring you what you’re missing in regular employment and that is a better life-work balance and you being the boss of your time and your work.
If this sounds interesting, here are 8 tips that may help you on the road to starting a "portfolio career".Read More