Why fix it when it ain’t broken? Why fool around with a redesign, when everything works just fine? Why jeopardize our conversion rates just for the sake of a refresh? “Old, but gold”…
These are all perfectly reasonable reactions to a question whether your website needs improvement - a little facelift. Even though somewhere in the back of your mind you keep a number of reasons why you actually should redesign your website, you feel like there’s too much at stake. A redesign could make your business grow and bring you success, or it could fail discouragingly.
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