Podcasts have developed into useful sources of learning and entertainment in equal measure and therefore afford many businesses with perfect touchpoints through which to engage with their target audience.
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If you are aware of the importance of marketing your small business and want to know affordable ways to do so, then look no further. In this article, we will show you 20 ways you can show your great offers to the world, all while using cost-effective methods.
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Branding and marketing have been mixed up since the moment they were coined. Why is it so important to know what each of them represents? Well, how can you know how to build something if you don’t know precisely what it is? Here’s my in-depth guide to why branding is important for your business.
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Do you dream about starting and running your own company? In this post I dive deep to bring you the Ultimate Guide to Starting Your Own Business; from the idea, how to set up, run and operate your business, to key tips on planning and marketing.
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You may know nothing about social media, you may not even care, and yet there is probably some part of you that feels like your business may be missing out on revenue if it does not have a well-curated presence on social media.
So here are a few tips on how to promote your business on Social Media.
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Do you have less time to market your brand (or yourself) than you would like? Most businesses cannot afford a “Marketing Team” so outsourcing provides the perfect way to get just what you need in each area of marketing and not a drop too much. This saves you money which you are better off using on your marketing spend.
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The biggest growth area for virtual assistant services has undoubtedly been in Social Media Strategy, content creation and management.
The most common request we get from clients is can we get a Social Media Virtual Assistant to help us manage our online presence, expand the channels we cover and optimise the way our brand is viewed… but, we have changed in the way we manage Social Media.
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In the second instalment of this PR series I am discussing examples of networking and how a Virtual Assistant can help.
As in any form of business creating a network serves two purposes. Firstly it is useful for contacts, for getting your name out there and for helping you to find (and give) help.
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In the first of a series of posts on the benefits of using a Virtual Assistant for some FREE PR, I am going to touch on how I have used a VA to help with getting in the news.
Nobody doubts the need for a long term online strategy, such as Search Engine Optimisation, for example. However, whilst you wait for a few months for your SEO strategy to kick in it doesn’t mean you cannot also be pro-active in bringing your story to the attention of the world?
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Why fix it when it ain’t broken? Why fool around with a redesign, when everything works just fine? Why jeopardize our conversion rates just for the sake of a refresh? “Old, but gold”…
These are all perfectly reasonable reactions to a question whether your website needs improvement - a little facelift. Even though somewhere in the back of your mind you keep a number of reasons why you actually should redesign your website, you feel like there’s too much at stake. A redesign could make your business grow and bring you success, or it could fail discouragingly.
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Why is it important to map your customer journey? Well, simply because it’s good to step into your customers’ shoes from time to time and see your business from their perspective. If this sounds like a complete cliché to you, here’s another question.
Have you ever lost your sleep because one of your customers wrote a bad review online about your product or service? Or, better yet, do you find yourself losing more and more time trying to figure out why your prospects are buying from your competitors, when you’re offering them such a good product?
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It’s a new year, and trend forecasters have been predicting the marketing trends that are set to transform 2018.
Throughout last year, we saw an explosion of A.I tools that can be implemented at every stage of the production cycle. Everything from automated customer service bots, to smart RFID tags, are going mainstream.
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